POV
Adventures in Strategy ⚔️
The Agency Industrial Complex, 2035
By 2035 my job won't exist. An interactive Big Read on how AI, consolidation and procurement break the agency model apart — with live charts, sources, and notes you can take as you read.
Explore the interactive ↗
How to tell if your agency is lying about AI.
Three field-tested tests to separate substance from theatre when an agency pitches you AI capabilities — interrupt the demo, bait the risks, probe the belief.
Read on LinkedIn ↗
Building our guillotines.
A metaphorical look at how the advertising industry is navigating — and resisting — the rise of AI in the workplace.
Read on LinkedIn ↗
The modern brief is code.
Static creative briefs are obsolete. Strategists should build interactive, AI-powered tools that let creatives explore ideas within defined strategic parameters.
Read on LinkedIn ↗
Humanity's Last Exam: Me vs. AI
Can human strategy still outpace AI? Ed takes on an expert-level brand positioning challenge head-to-head with Gemini to find out.
Read on LinkedIn ↗
Why clients hate strategists.
Five ways strategists fail the people they're supposed to serve — and what it actually means to do the work.
Read on LinkedIn ↗
Hello, AI ad wars.
Anthropic and OpenAI are hitting traditional mass media. This isn't a tech war anymore — it's a brand war. Here's how it plays out.
Read on LinkedIn ↗
An introvert's guide to leadership.
Five practical techniques for introverts in management — on empowering others, managing perception, and leading without performing.
Read on LinkedIn ↗See all articles ↗
The full archive — monthly POV on strategy, brands, and the business of ideas.
Follow on LinkedIn ↗