Converging Strategy, Media and AI.
Chief Strategy Officer. USA & China.
Brand & Comms Strategy. Creative & Media Agencies.
Google. Samsung. Coca-Cola. Audi. ABInBev.
๐ Best C-Suite in New York, 2022.
Selected Work
AI-automated, real-time advertising for the Toronto Raptors. Digiday Award Winner, 2025.
Official IOC partnership featuring Sky Brown.
Powerful gum. Too powerful.
Full-length documentary starring Tom Hanks and Denzel Washington, commemorating the anniversary of Oscar-winning Philadelphia and the fight against HIV.
Official FIFA partnership featuring Jason Derulo.
5G brand launch campaign showcasing Samsung Galaxy's next-generation speed and connectivity.
Official FIFA World Cup sponsorship activation for China's oldest beer brand โ celebrating the ritual of watching football with friends.
Official Marvel partnership.
POV
A metaphorical look at how the advertising industry is navigating โ and resisting โ the rise of AI in the workplace.
Read on LinkedIn โStatic creative briefs are obsolete. Strategists should build interactive, AI-powered tools that let creatives explore ideas within defined strategic parameters.
Read on LinkedIn โCan human strategy still outpace AI? Ed takes on an expert-level brand positioning challenge head-to-head with Gemini to find out.
Read on LinkedIn โFive ways strategists fail the people they're supposed to serve โ and what it actually means to do the work.
Read on LinkedIn โAnthropic and OpenAI are hitting traditional mass media. This isn't a tech war anymore โ it's a brand war. Here's how it plays out.
Read on LinkedIn โFive practical techniques for introverts in management โ on empowering others, managing perception, and leading without performing.
Read on LinkedIn โThe full archive โ monthly POV on strategy, brands, and the business of ideas.
Follow on LinkedIn โ