POV
Adventures in Strategy ⚔️
Building our guillotines.
A metaphorical look at how the advertising industry is navigating — and resisting — the rise of AI in the workplace.
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The modern brief is code.
Static creative briefs are obsolete. Strategists should build interactive, AI-powered tools that let creatives explore ideas within defined strategic parameters.
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Humanity's Last Exam: Me vs. AI
Can human strategy still outpace AI? Ed takes on an expert-level brand positioning challenge head-to-head with Gemini to find out.
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Why clients hate strategists.
Five ways strategists fail the people they're supposed to serve — and what it actually means to do the work.
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Hello, AI ad wars.
Anthropic and OpenAI are hitting traditional mass media. This isn't a tech war anymore — it's a brand war. Here's how it plays out.
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An introvert's guide to leadership.
Five practical techniques for introverts in management — on empowering others, managing perception, and leading without performing.
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The full archive — monthly POV on strategy, brands, and the business of ideas.
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